Tech Exposed: How much should a website cost?

This is one of the main questions I get asked from all my clients and users inquiring about Tech Services at my firm TechNerds.com

 

Firstly, – It’s really hard to judge how much a website costs just by looking at the design.

Consider this — It is indisputable that the Lamborghini Diablo GT-R is one hot car. Even so, what most Lambo enthusiasts love about this car is not how it looks, but how it sounds – it is the roar of the v12 engine that takes the Diablo GT-R from 0 to 60mph in seconds.

Just like the $300,000+ Lambo, what makes up the cost of a website is not only how the website looks on the surface, but rather, what lies “under the hood” that makes a website work.

So, don’t judge a website by its cover — its design is only one slice of a much bigger pie.

After helping hundreds of businesses to design, develop, and deploy their websites, I’ve done and have seen a lot.

 

Having experimented with different website building software and tools, I’ve developed strong opinions about…

  • What’s worth your money and what’s not worth it.
  • What to focus on and what to toss out.
  • What really matters and what doesn’t.

Whenever you are trying something new, having someone in your corner who has experience in the subject can really help.

This is why the value of designers or developers goes beyond just the surface design of the website.

Their experiences, technical skills, and broad product knowledge can help you…

  • Avoid hidden technical and financial pitfalls; and
  • Choose the right solution for your budget level, technical level, and how much time you are prepared to commit.

If you are looking for a pricing chart for everything that has to do with building a website, there are plenty of resources scattered all over the internet (I do have a couple of pricing frameworks below, which we’ll get to later).

But, for those of you that want to dive straight in, I have outlined a brief overview of how much you can expect to pay for a website below.

 

What I want to give you in this article, is advice and recommendations that I would give to paying clients – basically a Free Consultation on the true cost of your website build.

 

If you opt to go down the route of hiring a website designer then a basic site will cost you between $2,000 – $5,000+. Of course, this HEAVILY depends on who you are hiring and from where. This cost range is from my Agency at TechNerds. If you are to compare the same development on U.S. ground you can expect to pay between $7,000 – $20,000.

 

On the other hand, if you use a simple drag and drop website builder it will only cost you $5 – $10/month, providing that you only need a very basic website.

 

We conduct our own research to decide which website builder is best for different purposes. Request quote to get a recommendation that’s personalized to your needs.

Website builders also offer advanced functionalities (such as ecommerce) which would cost you from around $17/month.

 

And the best part is that you don’t need any technical or design skills to use DIY website builders. All the hard stuff is taken care of so it’s easy to get online.

For a basic website you can expect to pay the following in your first year:

Cost of Building a Website: (costs vary based on specifications of full project)

Here is a snapshot of the best website builders that can help you build your website:

Help me build my website

If you are unsure what each of the features mean, here are the definitions:

  • Free of Adverts – whether the builder’s ads are displayed on your site or not
  • Personal Domain – whether you get your own personal website address or not
  • Unlimited Bandwidth – the amount of traffic and data your site can handle

 

YOU ARE ASKING THE WRONG QUESTIONS!

How much a website should cost is a very generic question – it lacks specifics.

It’s the same as if I were to ask you how much should a car cost?

You need to be more specific.

What type of car do you want?
Does it need to be 4 wheel drive?
What do you want to use it for?
What is your budget?

You can quickly see “how much does a car cost?” is actually quite a pretty complex question after all.

Just like budgeting for a car, the cost of a website is different to different people because everyone values the concept of “cost” in different ways.

For example, if you are a stay-at-home mom with 4 kids under 10 years old. You might value time over money. You would rather pay a little more to get things done right and on time.

To others without kids, they may think you’re overpaying for certain services.  But to you, it’s well worth the cost.

Simply put, the cost of building your website boils down to 4 resources:

  • Time
  • Technical knowledge (or your interest to learn to code)
  • Design skills (or your willingness to learn design)
  • Money

I will tell you the reality and practicality of executing a website by yourself…

Don’t do it if you are not passionate about it. 

Sure you can learn and there are ways to get through the project, but if you go that route I can guarantee that you will burn more time, money, and energy in the long-run. If you want to focus on your business more and spend your time and money effectively than you need to simply hire a Professional to execute it successfully. 

This way you can use your time more wisely and focusing more clearly on your business development strategies, like marketing, brand development, and content creation.

If you have hired previous freelancers or agencies and feel like you are stuck in a rut or if you have been seeking some Professional help for your website build, visit my Agency at TechNerds.com to get your Free Scope of Work that will breakdown the cost of your project. The scope of work will display the timeline, resources, activities, and cost to build your website. The more clearly you can see on what it will take to build out your website, the more confidence you will have in the people you work with and in your own business direction.

You can also sign up for TechNerds Partner Program (see details below)